Convenience Store Screens
The Star is the first brand to run on the new digital network, targeting the convenience store market. Consisting of two 19'' Amscreen digital screens which are placed behind the counter, right at the point of purchase in 100 convenience stores.
Included in the network are a number of Spar, Centra, Londis, Mace and Bus Stop convenience stores with a number of key sites in high footfall city centre areas areas such as, Grafton St, O'Connell St, Westmoreland St, Dame St, Baggott St and Camden St. 75% of the initial screens will be Dublin based with the remaining screens in Galway, Cork and Limerick.
Tests conducted on the Amscreen forecourt convenience store network in the UK saw sales uplift figures of up to 36% for advertised brands.